Dayal, Manoj <br/><br/>
Media metrics: An introduction to quantitative research in mass communication 

 - Los Angeles:  Sage,  2017 
 - xxiii, 458 p. , v. p. 
<br/><br/><label>ISBN: </label>9789386062161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Film & TV 
<br/><br/><label>Dewey Class. No.: </label>302.230727  / D33M