Diamond, Jay <br/><br/>
Retail advertising and promotion 

 - New York:   Fairchild Books,   2011. 
 - xvii, 430 p. 
<br/><br/><label>ISBN: </label>9781563678981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design | Management | Marketing | Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / D541R