New directions in critical marketing studies
- London: Sage publications, 2013
- v1, xlii, 406 p.; v2, xv, 400 p.; v3, xvi, 373 p.; v4, xvi, 384 p.
- Sage library in marketing .
Volume - 1 Critical marketing and critiques of marketing Volume - 2 Conceptual and ethical critiques Volume - 3 Power, resistance and marketplace boundaries Volume - 4 The structuring of marketing and consumer practice