Tadajewski, Mark ed.

Philosophy of marketing - London: Sage, 2014. - v1, xxxv, 407 p.; v2, xvi, 262 p.; v3, xv, 426 p.; v4, xii, 367 p.; v5, xiv, 455 p. - Sage library in marketing .

Volume 1- Historical and philosophical overview
Volume 2 -General Theory and the realism versus relativism debates
Volume 3 - Alternative and multiple paradigms
Volume 4 - Rethinking Concepts
Volume 5 - Consumer studies

9781446274910


Design

658.8001 / T12P