TY  - BOOK
AU  - Kelley, Larry D.
AU  - Jugenheimer, Donald W.
AU  - Sheehan, Kim Bartel
TI  - Advertising media planning: A brand management approach
SN  - 9780765640901
U1  - 659.111 
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Visual Arts
ER  -