Schmitt, Bernd <br/><br/>
Marketing aesthetics: The strategic management of brands, identity, and image 

 - New York:  The Free Press,  1997 
 - xv, 345 p. 
<br/><br/><label>ISBN: </label>9781439172926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Visual Arts
<br/><br/><label>Dewey Class. No.: </label>658.827  / Sch56M