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Effective advertising: Understanding when, how and why advertising works

By:

Tellis, Gerard J

Publication details: Los Angeles: Sage, 2004Description: 201 pISBN:

9788178293707

Subject(s):

Film & TV | Advertiising

DDC classification:

659.1 T239E

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University Library, DLCSUPVA, Rohtak	FT 659.1 T239E (Browse shelf(Opens below))	Checked out	20/03/2020	7819

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Previous	FT 659.1 M199R Routledge companion to advertising and promotional culture	FT 659.1 M199R Routledge companion to advertising and promotional culture	FT 659.1 Si64V Vigyapan aur vigyapan agencies: sanrachna evam karya pranali	FT 659.1 T239E Effective advertising: Understanding when, how and why advertising works	FT 659.101 R616A(2) Advertising theory	FT 659.101 R616A(2) Advertising theory	FT 659.1042 L535S(4) Social communicationin advertising	Next

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