Philosophy of marketing

By:

Tadajewski, Mark ed

Contributor(s):

shaughnessy, John O and Hayman, Michael ed

Material type: Text

TextSeries: Sage library in marketingPublication details: London: Sage, 2014.Description: v1, xxxv, 407 p.; v2, xvi, 262 p.; v3, xv, 426 p.; v4, xii, 367 p.; v5, xiv, 455 pISBN:

9781446274910

Subject(s):

Design

DDC classification:

658.8001 T12P

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	University Library, DLCSUPVA, Rohtak	DN(R) 658.8001 T12P V1 (Browse shelf(Opens below))	Not For Loan	24763
Books	University Library, DLCSUPVA, Rohtak	DN(R) 658.8001 T12P V2 (Browse shelf(Opens below))	Not For Loan	24764
Books	University Library, DLCSUPVA, Rohtak	DN(R) 658.8001 T12P V3 (Browse shelf(Opens below))	Not For Loan	24765
Books	University Library, DLCSUPVA, Rohtak	DN(R) 658.8001 T12P V4 (Browse shelf(Opens below))	Not For Loan	24766
Books	University Library, DLCSUPVA, Rohtak	DN(R) 658.8001 T12P V5 (Browse shelf(Opens below))	Not For Loan	24767

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Previous	DN(R) 658.8 K963M(3) Merchandising	DN(R) 658.8 Sh35M Marketing management	DN(R) 658.8 W284M Marketing bible for a digital world	DN(R) 658.8001 T12P V1 Philosophy of marketing	DN(R) 658.8001 T12P V2 Philosophy of marketing	DN(R) 658.8001 T12P V3 Philosophy of marketing	DN(R) 658.8001 T12P V4 Philosophy of marketing	Next

Volume 1- Historical and philosophical overview
Volume 2 -General Theory and the realism versus relativism debates
Volume 3 - Alternative and multiple paradigms
Volume 4 - Rethinking Concepts
Volume 5 - Consumer studies

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