Social communicationin advertising (Record no. 6131)

MARC details
000 -LEADER
fixed length control field 00451nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200528152851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200528b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138094550
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1042
Item number L535S(4)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Leiss, William...[et. al.]
245 ## - TITLE STATEMENT
Title Social communicationin advertising
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York:
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent vi, 431 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Film & TV
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date last borrowed
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 28/05/2020   FT 659.1042 L535S(4) 15716 07/12/2024 C1 28/05/2020 Books    
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 28/05/2020 2 FT 659.1042 L535S(4) 15717 07/12/2024 C2 28/05/2020 Books 1 22/03/2022
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 06/05/2022 3 VA 659.1042 L535S(4) 25613 07/12/2024 C3 06/05/2022 Books   03/06/2023