Advertising and brand management (Record no. 11395)

MARC details
000 -LEADER
fixed length control field 00448nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220429155207.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220429b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789385462894
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.19658827
Item number C37A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Charan, Amita
245 ## - TITLE STATEMENT
Title Advertising and brand management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Ane Books,
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 435 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual Arts
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dahiya, Rekha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 29/04/2022 2 VA 659.19658827 C37A 25812 07/12/2024 12/08/2024 C1 29/04/2022 Books
    Dewey Decimal Classification     University Library, DLCSUPVA, Rohtak University Library, DLCSUPVA, Rohtak 29/04/2022 7 VA 659.19658827 C37A 25398 07/12/2024 28/08/2024 C2 29/04/2022 Books