Advertising, brands and consumer behaviour: The Indian context (Record no. 11393)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220429151714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220429b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353883928 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19658827 |
| Item number | K96A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, brands and consumer behaviour: The Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles: |
| Name of publisher, distributor, etc | Sage, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266+7 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Visual Arts |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | University Library, DLCSUPVA, Rohtak | University Library, DLCSUPVA, Rohtak | 29/04/2022 | 2 | VA 659.19658827 K96A | 25824 | 07/12/2024 | 07/02/2024 | 29/04/2022 | Books | |||||
| Dewey Decimal Classification | University Library, DLCSUPVA, Rohtak | University Library, DLCSUPVA, Rohtak | 29/04/2022 | 2 | VA 659.19658827 K96A | 25412 | 07/12/2024 | 12/08/2024 | 29/04/2022 | Books | C2 |