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Media handbook: A complete guide to advertising media selection, planning, research, and buying

Katz, Helen

Media handbook: A complete guide to advertising media selection, planning, research, and buying - 7th ed. - New York: Routledge, 2019 - xx, 235 p.

ISBN: 9781138352643

Subjects--Topical Terms:
Film & TV

Dewey Class. No.: 659 / K159M(7)

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