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Media metrics: An introduction to quantitative research in mass communication

Dayal, Manoj

Media metrics: An introduction to quantitative research in mass communication - Los Angeles: Sage, 2017 - xxiii, 458 p. , v. p.

ISBN: 9789386062161

Subjects--Topical Terms:
Film & TV

Dewey Class. No.: 302.230727 / D33M

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