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Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Katz, Helen

Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - 8th - New York: Routledge, 2022 - xix, 228 p. - Routledge Communication Series .

ISBN: 9780367775568

Subjects--Topical Terms:
Film & TV

Dewey Class. No.: 659 / K159M(8)

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